Vancouver’s Genesis Fertility Centre celebrates birth of first baby in Canada using the Eeva Test

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Vancouver, B.C. – September 24, 2014 – The first baby in Canada conceived with the assistance of the Early Embryo Viability Assessment (Eeva®) Test at Vancouver’s Genesis Fertility Centre was born this past August. Olivia, born to Darla Macey-Nicholson and Craig Nicholson, was conceived through in vitro fertilization (IVF) with the help of novel embryo development information provided by the Eeva®Test.

The Eeva® Test, which is exclusively distributed in Canada by EMD Serono, a division of EMD Inc., Canada, is a significant innovation for reproductive technology. The test is a tool which helps embryologists in assessing the embryo most likely to develop for implantation, ultimately aiding fertility experts achieve better outcomes for their patients. Developed by Auxogyn Inc., a company dedicated to advancing women’s reproductive health, the Eeva® Test is based on patented technology developed by StanfordUniversity researchers. This team of university researchers is world-renowned for pioneering techniques in time-lapse imaging of stem cells.

“We are honoured to have helped conceive the first Eeva® baby in Canada,” says Dr. Sonya Kashyap MD, medical director of Genesis Fertility Centre. “It demonstrates that Eeva can act as a tool to improve success rates of IVF in addition to increasing patients’ overall experience to achieve pregnancy. These are our two most important goals.”

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“Socialize” with Genesis Fertility Centre and help raise funds for Infertility Awareness Association of Canada

Infertility Awareness Association of Canada (IAAC)

Infertility Awareness Association of Canada (IAAC)


Be social for a good cause!

In celebration of Eeva’s premiere in Canada, Genesis Fertility Centre has partnered with Auxogyn Inc. (the maker of Eeva) to donate $1, up to $1,000, to the Infertility Awareness Association of Canada (IAAC) for every new Facebook ‘Like’ and Twitter follower on Genesis’ social profiles.

Background on IAAC
Infertility Awareness Association of Canada is a not-for-profit that supports Canadians living with reproductive health issues through education and advocacy and to educate the public about reproductive disease. The organization aims to provide equal access to treatment and public funding for all fertility treatments for Canadians living with reproductive health issues.

How you can help
1) ‘Like’ our Facebook page:, and/or
2) Follow our Twitter handle: @GenesisIVFBC
3) Share this campaign with your friends by retweeting and reposting this information to your own social profiles!
Please do your part to help raise funds for this worthy non-profit organization!

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