Welcome to the new Genesis

The future belongs to people who believe in the beauty of their dreams Eleanor Roosevelt

In January 2013, the new Genesis was born. And what a year it has been.

This last year we have seen an increase in our pregnancy rates by 10 per cent. We have renovated our teams, culture and technology.

In 2013, as part of our commitment to excellence, transparency and patient advocacy, Genesis Fertility Centre became the first and only clinic in Canada to have independently verified success rates. We welcomed new team members, including our lab director who is a pioneer in the field of fertility. He was the first HCLD (certified high-complexity lab director) in Canada and has directed many labs internationally over the last 30 years. He brings a wealth of experience to Genesis.

We also introduced new technologies to the clinic: egg and embryo vitrification; comprehensive chromosomal screening; and trophectoderm biopsy are among the services we provide that can assist with increasing the chance of conception.

Most importantly, we have overhauled our teams with a focus on individualized care. From the moment our clients are greeted at reception to the end of their last visit, it takes a community lab, nursing department and administration to pay attention to the finest details that help improve our patients success rates and experiences. This year we formally implemented of the practice of education and innovation through contribution, a concept introduced to me by my residency program director many years ago.

Through a program of education and empowerment, we saw 76 per cent of eligible women choose elective single embryo day transfer in 2013. This is in an effort to promote healthy singleton births and safer pregnancies.

Our patients and our team are the heart of our operation. We are proud to have such a committed and future forward team. Our new nursing team is our front line. On a daily basis they provide consistent, compassionate and gentle care and they bring intelligence and enthusiasm to everything they do. After all, we are helping couple and individuals to build families. What could be more inspiring?

This is what makes us the new Genesis.There is so much more to come in 2014, so stay tuned.